How do Realtors get email lists?

How do Realtors get email lists?

As a realtor, one of the most effective ways to reach potential clients is through email marketing. Email marketing allows realtors to nurture leads, build relationships, and promote their services to a wider audience. However, before you can start sending out email campaigns, you need to have a solid email list. In this article, we’ll explore how realtors can get email lists, step-by-step.

  1. Start with your existing contacts

The first step in building an email list is to leverage your existing contacts. Start by exporting your contacts from your email client or CRM system. You can use tools like Mailchimp, Constant Contact, or AWeber to manage your email lists.

Once you have your contacts exported, create a new email list and add your existing contacts to it. Be sure to ask for their permission to add them to your email list and offer an easy way for them to opt-out if they no longer wish to receive emails from you.

  1. Use a lead generation tool

Another effective way to build your email list is by using a lead generation tool. Lead generation tools like OptinMonster, Leadpages, and Sumo allow you to create opt-in forms and pop-ups that encourage website visitors to subscribe to your email list.

To use a lead generation tool, you’ll need to create an opt-in form that collects the visitor’s name and email address. You can then embed the form on your website or use a pop-up to capture visitor’s attention. Be sure to offer an incentive, such as a free guide or resource, to encourage visitors to subscribe.

  1. Attend networking events

Networking events are a great way to meet new people and expand your network. They are also an excellent opportunity to collect email addresses. When attending networking events, bring a sign-up sheet or a tablet where visitors can enter their name and email address to subscribe to your email list.

Be sure to explain the benefits of subscribing to your email list and offer an incentive, such as a free consultation or a real estate market report, to encourage sign-ups.

  1. Use social media

Social media platforms like Facebook, Twitter, and LinkedIn are great tools for building your email list. You can create posts and ads that encourage your followers to subscribe to your email list.

When creating social media posts, be sure to include a call-to-action (CTA) that encourages followers to subscribe to your email list. You can also use lead generation forms on Facebook or Twitter to collect email addresses directly from the platform.

  1. Buy email lists (with caution)

Buying email lists is not recommended and is often illegal. Purchasing email lists can lead to spam complaints, damage your sender reputation, and result in costly fines. Additionally, purchased email lists often contain outdated or inaccurate information, which can harm your email marketing efforts.

If you must buy an email list, be sure to purchase from a reputable vendor and ensure that the contacts have given explicit permission to receive emails from third parties. You can also use list cleaning services to verify and update purchased email lists.


Building an email list is essential for any realtor looking to expand their reach and promote their services. Start by leveraging your existing contacts, using lead generation tools, attending networking events, and using social media to grow your list. Remember to always ask for permission to add contacts to your email list and offer valuable incentives to encourage sign-ups. By following these steps, you can build a high-quality email list that helps you reach and engage potential clients.

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